Just to express how excited I am after watching WWDC 2013 about Apple.
Well, I think AI is really going into most of the software designs now. Even the purpose of using big data analysis is to serve AI recommendation and command responding.
Which is good, in a way, giving more satisfaction when people trying to talk to Siri. We know there are so many jokes about it!
On the other hand, I remember Craig said in the presentation, ‘…with the new iOS calendar, you don’t have to remember anything…’
Well, something really intelligent from our digital products but really sad for human beings. Argue with me if you want, but it is something that I constantly feeling good and bad at the same time. Human, uses his all intelligence to achieve a non-human intelligence. That really makes me wonder, how lonely are human, and how private they want to keep themselves isolated with the help of technologies?
Out of the philosophical box, I would say, the branding nowadays is more about delivering concepts rather than telling what they are selling to people.
Yet as for long term marketing of a product, it is all about the concept that it is bringing to people. Apple, from what I see, is doing something very interesting. On one hand, it is trying to recreate new feature for iOS 7 and OS X. On the other hand, with the new transparent design on the UI, Apple is doing something very similar to its hardware presence, giving users the biggest flexibility to optimise their own devices.
This is a remarkable UI design and very successful marketing strategy I consider. It is just like giving the customers whatever they want. However the core of all Apple devices is about improving graphic and process speed. I almost forget the days when we have to wait for our desk tops to respond to our requests.
I mean, it’s about time. Apple is popular because it looks good. And with the graphics on Samsung S3/S4 and Blackbarry Z10 catching up, I am so glad to see that Apple has now coming back to the race in terms of its biggest selling point, graphics.