Speaking of the WOW factor of a certain product, I have to say the release of iPhone 5 didn’t really WOW me.
I think the wave of new technology boom is now fading out, there’s nothing much we can do on technology breakthroughs for now. The iPhones symbolises a certain peak of a generation of multifunctional new media devices, I would suggest there won’t be any fancier devices appearing in the market within the next decade.
Therefore, instead of trying to search for hardware breakthrough, going after software development would be a better choice in a closer future.
The introduction of iPhone brought us a new term – APP. Applications on smart phone is now the best way to add optimised function for users. Other than fixed utilities on the mobile, applications provided a maximum flexibility for users to customise their own device exactly the way they want it to be.
Apps would be an essential part of new media distribution. All media contents can now have an application presence better than just putting them on websites. It’s like clicking an icon on a PC desktop but much easier. With the convenience of portable devices, applications of media provider can reach their audiences regardless of time and place.
A better design of applications is crucial for enhancing user experience. That means, media content providers should invest more money on application development. At this point, Murdoch is obviously not thinking about the same thing as mine.